RUIZ focuses on telling the Latin-American story through various mediums with a strong emphasis on sustainability and ethical production. Founded by Daniel Ruiz, the brand identity lies within personal life experiences; collections and projects derive from relationships, hardships, collaborations, and new teachings from and during the designer's life.

At RUIZ, we prioritize the use of natural fibers, dyes, and ingredients in all of our products. Our Atelier currently employs made-in-USA fibers, natural dyes, and low-impact synthetic dyes that utilize recycled water from every batch. Additionally, we use water-based and soy inks in our printing. We are committed to continuously improving our sustainability practices with each new release.