RUIZ, founded by Daniel Ruiz, is a brand that emphasizes storytelling through various mediums. The brand identity is rooted in the personal life experiences of being a Latino American, with collections and projects stemming from relationships, collaborations, hardships, and new teachings from and during the designer's life.

The company is dedicated to implementing sustainable practices in its atelier, such as using water-based ink, biodegradable cleaning chemicals, natural dyes without mordants, and other eco-friendly methods. Additionally, the company re-uses water when dyeing to intensify the color of each batch and reduce waste. As part of its sustainability efforts, RUIZ also offers repurposed/vintage garments as part of its collections and stories.