AROMA is a fragrance line by RUIZ that features two collections, La Familia and Recuerdos. La Familia is a collection of scents inspired by loved ones and crafted in memory of that person and a location. Recuerdos is a collection of scents crafted in memory of a specific year and time of the designer's life. All of AROMA's scents are representative of a memory, feeling or a moment in time.